Monday 15 May 2017

Self Evaluation


End of Module Student Evaluation
BA (Hons) Illustration
Module Code: OUIL502 PPP

Name: Joe Baker
Student ID:JB259571

Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: poor, satisfactory, good, very good, excellent (Note - This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.)

Learning Outcome
Evidenced where?
Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc.  (No more than 75 words)
Your grade
Using words:
> poor, satisfactory, good, very good, excellent
5A3: Demonstrate an informed understanding of professional context of their practice within the creative industries and cultural environment. (Knowledge & Understanding - Research and Critical Awareness)
This is evidenced on my blog, where I have investigated other artists work and where in the creative industry it lies, also how it could possibly inform my own own
satisfactory








5B2: Identify and analyse the challenges and opportunities offered by future developments within individually appropriate areas of creative practice. (Cognitive Skills - Problem Analysis, Problem Solving)
Evidenced on my blog, Where I have shown interest in other artists work and the journey they have taken to become a professional in the creative industries, this was done through interviews and by researching them
good
5C2: Develop a body of work in response to a defined brief that effectively demonstrates professional working practices in research, planning and communications. (Practical Skills - Visual Quality and Conceptual Development)
Demonstrated on my blog, I haven’t done any practical briefs for this particular module but I did work for short competitions and a commission for other modules, which have informed my personal practice greatly
Satisfactory
5D2:Employ a range of appropriate professional communication methods to record and present their own creative practice, concerns and ambitions. (Key Transferable Skills, Organisation, Communication and Evaluation)
Evidenced on my blog, where I have successfully communicated with a professional artist and received information which will inform my own practice and creative journey
Good

Summative Evaluation (See Evaluation Guidance on next page for more information)

You are required to write a 750 word Summative Evaluation of this module.
Please type up your Summative Evaluation in the box below. Make a PDF of the document and post the PDF as your final post on your OUIL503 blog. Also, please cut and paste the text from this box into the final page(s) of your OUIL502 Project Report.

At the start of this module I was looking forward to it because I had enjoyed ppp last year as we got the freedom to make work that we wanted to make, for example the poster. Now that we are at the end I am a bit disappointed that I haven’t done much work outside of the college modules, however I feel that now we have the summer break in a couple of weeks and no college to think about it will let me be creative and practice making some work of my choice which I’ll enjoy.
 Although I haven’t done much practical work for this particular module, I have actually learned a lot over the year in terms of my own practice and I’ve picked up some new skills along the way. For example, going out meeting someone about a commission, this was for the responsive module but it has benefitted me and given me the confidence to do it again as I know this will be a regular thing to have to do after I graduate. I also now know that I want to concentrate on editorial illustration, and have learned some new practical skills which will help me achieve my own visual signature, like scanning in gouache paintings and creating images made up of multiple layers. I have also realized that contacting professionals isn’t as scary and as big of a task as I thought it would be, even though most didn’t reply the ones who did seemed very nice and keen to answer my questions, I believe this is definitely a good way of making contacts in the creative industry. I also went to a couple of exhibitions I found out what a great source of inspiration this is, as I’ve not really been to any that interested me before this year.
Something which went well was the creative report where we interviewed a professional, this is surprising because I kind of left it till last minute and started to panic that I wasn’t going to get anyone in time. But someone replied and was very swift to answer my questions, it was an exciting experience because I’ve looked at their works for a long time on Instagram and then to suddenly get a message from them was really weird.
I wish had done more in terms of doing practical work other than college stuff, but to be honest I’ve been quite stressed for the whole year because of all the work so any free time I did have was spent doing uni work, never just randomly drawing/ painting or making personal stuff. Maybe I should have set myself a personal brief early on so I could have experimented and recorded all my steps on the blog. I also wish I didn’t let this presentation affect me so much, speaking in front of a class of people is a massive deal for me and I’ve found it very hard to cope with over the past few weeks. As its got closer all my other work has just seemed to grind to a holt and it takes me a long time to do any work related task because I spend most of it replaying how the presentation might go over and over in my head, I managed to do it last year but went though a similar sort of thing. Seeing as we don’t have any tuition on them I guess its something ill just have to deal with until I’ve finished the course.
I am going to take forward my new found confidence in contacting people outside of the college about my work, for example the professional illustrator and the man who commissioned me to draw him some designs for a skateboard. I am also going to apply what I’ve found out about the importance of a visual signature to my work in level 6, this is actually my main aim. To start making work I actually like and to keep developing that style, because ultimately this is the only way im going to progress. I don’t want to end up making work I don’t like for a living, or even end up in a totally different job than illustration as a result of not finding any briefs. So the main thing I am going to apply to future modules/ projects is my awareness that graduation is looming so concentrate on making good quality work, whilst still experimenting as this is the only way to learn.

Presentation

The Pictures that are missing on the second page are in the final presentation, i messed up when doing the pdf. But they will be in the official one which i present to the class
The Pictures that are missing on the second page are in the final presentation, i messed up when doing the pdf. But they will be in the official one which i present to the class

Creative report

Creative Report

The first person I tried contacting was my favourite illustrator called Dadu Shin, he produces mainly editorial illustrations and has made work for a lot of major clients including the New York times. He posts pictures quite often and a lot of them seem to be for the New York times so I was a bit unsure he would reply, as he seems very busy and probably has more important things to think about.





I sent him a message via Instagram but unfortunately he did not reply. I was bit gutted because I was very curious to find outa bit about his process because I would love to make work like his, whether he would give this information away I dont know but it would have been interesting. 

So next I sent a similar message to another one of my favourite illustrators called Grace Helmer.
Although her work is brilliant, she is probably not as well known as Dadu so I was bit more hopeful for a reply










I tried writing a message that wouldn't make this interview seem like too much of a task for the illustrator as they are likely to be busy all the time.




I got a response the following day and was quite relieved because I was running out of time. Before I got the reply I was worried about how I was going to ask the questions, whether to ask them all in one big message or ask them one at a time in separate back and forth messages, but I knew that would be a slow process over Instagram message and would risk not getting a replies.







Fortunately she replied asking me to send all the questions to her email, which makes sense because I could then just bullet point a few things I wanted to find out and she could give me all the answers in one message which would be much more efficient and easier for her.







These were the questions I sent and now I'm waiting for a response. I was thinking maybe I should have asked something about her creative process, because I am interested to know if her work is 100% paint or whether she edits in on photoshop, but maybe she might not want to give anything like that away.



*Edited*
Proof of response




Sunday 14 May 2017

Lifes a Pitch Collective brief

Over all I think this brief went okay, In terms of finding a group and getting the work done, it all went very well. One thing I kind of regret now is not talking during the presentation. I helped with the making of the powerpoint but I asked my group if it was alright for me to sit out on the speaking, which they kindly agreed. I took part in the 505 group presentation and forgot one or two of my lines which completely threw me and put me off doing this one. I would have probably done it if I didn't have loads of work to be doing for the D&AD deadline,  but it would have been on my mind to much and wouldn't have been able to get much work done. However I think the group did very well and hopefully we can make this exhibition a real thing

Responsive breifs


Penguin Design Awards
The Penguin Random House Student Design Award is an opportunity for students interested in pursuing a career in design to experience real cover design briefs first-hand.
To make the process even more similar to the way our designers work, once the judges have selected the shortlist, the Art Directors will give the shortlisted entrants feedback and further art direction on their submissions. Shortlisted entrants will then be invited to resubmit their work, taking on board all the comments, before the final round of judging.
The Penguin Random House Student Design Award is open to anyone studying on a Further Education or Higher Education course (part time or full time) in any subject and at any level. Our aim is to nurture and encourage anyone who is interested in following a career in design, which includes but is not exclusive to students on design courses. Entrants must be aged 18 or over by July 2017. The competition is open to amateur designers not currently or previously employed in the graphic design field.
Prize - £1000 and a work placement within the Penguin Random House design studios





 
The Book Illustration Comp.
The Book Illustration Competition is a unique partnership between House of Illustration and The Folio Society that seeks to identify and promote new talent in illustration. The annual international competition is open to illustrators over the age of 18, both student and professional, who have not been previously published by The Folio Society. Each year entrants are asked to submit three illustrations and a binding design for a book chosen by The Folio Society. The Book Illustration Competition was launched in 2011 and has received thousands of entries from over 44 countries. For more information on past competition winners go to the Previous Winners website. Copies of the books illustrated by previous winners are available to purchase from The Folio Society.

The Book Illustration Competition was launched in 2011 and has received thousands of entries from over 44 countries. For more information on past competition winners go to the Previous Winners website. Copies of the books illustrated by previous winners are available to purchase from The Folio Society.

Prize –
A highly sought-after commission, worth £5,000, to complete a total of nine illustrations and a binding design for the book, which is then published by The Folio Society. Five runners each receive £500 cash. Three prizes of the six are awarded to student entries.





 
D&AD Design Awards
A number of well-known brands issue their own creative briefs which you can entre, entrants must be over 18. Im not very interested in this one as the briefs aren’t necessarily related to illustration/ drawing. And I think it costs money to enter and even costs money to buy the prize, which is just a pencil shaped trophy thing. Although this is a very well-known competition so if you won or were even a runner up your work would be seen by a lot of people





 
Illustration Friday
A fairly popular competition where each week you are given a new word and you have to respond to this word with an illustration/ piece of art. This is one brief I will be taking part in as soon as I get time, there isn’t a prize but the winners design gets posted on the websites home page each week. I think this is a good way to get recognition and it restarts every week rather than being just one intense brief for the year like the other comps, obviously the recognition wont be the same level but its just abit of fun and if you don’t have any ideas for one of the briefs you only have to wait a week for the next one.